Home » Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out by Lynda C. Falkenstein
Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out Lynda C. Falkenstein

Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out

Lynda C. Falkenstein

Published
ISBN : 9780887308017
Paperback
283 pages
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 About the Book 

Nichecraft [is] expected to separate the winners from the losers...[and] will be especially vital for new businesses each year. - Money She tells the whole story here in strategic planning...Nichecraft is not only interesting reading with its useMoreNichecraft [is] expected to separate the winners from the losers...[and] will be especially vital for new businesses each year. - Money She tells the whole story here in strategic planning...Nichecraft is not only interesting reading with its use of real-life examples, its a practical and innovative guide to becoming niched. I think any professional who sells or markets a service can learn from her book...Its one of the best out there in its field. -- Thomas Smith, Executive Vice President & Director Corporate Communication, CB Commercial Real Estate Group, IncIs your business trying to be everything to everybody -- and having trouble with consumer loyalty?Is your market share slowly dwindling while youve just been doing business as usual?Can your customers tell you apart from the competition?Every business today is realizing that simply being competitive is about as effective as running in place. But with Nichecraft, you can learn how to make your business stand out in a marketplace with too many companies, too many products, and too much kamikaze pricing.Based on a nine-step plan that guides you through the process of getting your business niched, marketing expert Dr. Lynda Falkenstein shows you the right questions to ask about your product, how you sell it, and who your customers really are. With hands-on exercises and worksheets that will help you identify your niche, Nichecraft will make every business owner and entrepreneur smarter -- through bypassing costly head-to-head combat with your competitors and hitting them where they aint!Just great! Straightforward, practical. . . required reading for anybody wanting to increase their bottom line.--Craig Corson, President, American Association of Better Business